William T. Porter

Founded by the aptly named William Trotter Porter, Spirit of the Times was founded as a paper for the racing set in 1831. This long-lasting weekly of horse literature and southwestern wit aimed for an audience of sportsmen rather than sporting men, at a time when the former were identified with high-toned values and the latter described the whoring, street-fighting, and blood-sport inclinations of Bowery denizens. Porter pitched his paper to “gentlemen of standing, wealth and intelligence, the very Corinthian columns of the community.”
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